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How authors and entrepreneurs can raise the money they need to support their self-publishing project. Fund Your Book serves as the ultimate guide to raising 10,000+ to self-publish a business book. More and more self-publishers are realizing that to publish a professional book, they need to hire a professional publishing team--editors, designers, printers, distributors, and more. The problem: Where are they supposed to find 3,000 to 15,000+ to publish their book? In Fund Your Book, authors learn: * how to build long-term, reciprocal relationships with influencers in their industry * the top two strategies for funding books through partnerships * a simple five-step process to fund their self-published book, and more!

Fund raising. --- Self-publishing. --- Authorship.

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This is a media writing guide for PR people. The media use one per cent of the material PR people send them. What can we do to increase the hit-rate of the stories we write on behalf of our clients or employers? We need to know exactly what the media want and what they don't want. We should be able to write material according to the rules and conventions which the media themselves observe. We ought to know how to compose, present and lay out stories in a manner which saves the media time and earns their approval. We can enhance our pick-up if we know how to produce good media photography, video and infographics. We must know how to pitch a story professionally. This Guide is an A to Z of media writing for anyone working in PR who wants to get better results.

Mass media --- Report writing. --- Authorship.

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"Good writing can launch a career. It has the power to break through clutter and capture readers' imaginations. And good writing is not just a skill that marketers must master. Most workplace communication takes written form, and with the rising number of communication channels--social media, instant messaging, blogs--we're writer more and faster than ever. With new chapters on electronic communication, 10 Steps to Successful Business Writing is your guide to holding readers' attention. Writing instructor and coach Jack E. Appleman uses examples and exercises to help you write with clarity and confidence. This updated edition covers the essentials of how to organize your text; edit for grammar, tone, and excess words; and write for any workplace situation"--Back cover.

Business writing --- Business --- Authorship --- Business communication --- E-books --- Business writing.

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Video games have become the world's largest leading cultural product. Though disputed in the past, the narrative qualities of video games have finally secured distinction in the realm of art. This is especially true for interactive games. Writing an Interactive Story will help the reader in navigating the creation process of interactive scripts, in addition to discovering behind the scenes narrative choices of renowned games, and will help you to harness your inner creativity. Guided by master interactive scriptwriters, the text presents its content in the form of a unique writing workshop. With interactive game writing, the player becomes the star of the work. Thanks to this method of storytelling, the morals of the game become resonant. This is because the weight of the narrative's choices and consequences rest fully upon the player. It's the ultimate narrative. Whether you are a video game enthusiast, student, or professional, discover how to create a more immersive personalized experience than ever before and give your players the opportunity to write their own destiny through their choices. The methods, strategies, and secrets of this new art await you. Features exclusive interviews with: David Cage - BAFTA Award for Best Story - Heavy Rain Jean-Luc Cano - BAFTA Award for Best Story - Life Is Strange Joe Penny, David Bowman - Telltale's The Wolf Among Us, The Walking Dead Benjamin Diebling - Beyond Two Souls, Detroit: Become Human Erwan Le Breton - Ubisoft Thomas Veauclin- The Council Fibre Tigre - Out There "Written from the author's workbooks and compiling 18 years of experience, this book is intended for students and professionals of animation and is a teaching manual exclusively devoted to the work of the animation. It provides the keys to understand the principles of movement in animation and how to transmit that to characters"--

Interactive multimedia --- Animated films --- Plots (Drama, novel, etc.) --- Authorship.

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The writing "bible" for financial professionals The Investment Writing Handbook provides practical, accessible guidance for crafting more effective investor communications. Written by an award-winning writer, editor, and speechwriter, this book explains the principles and conventions that help writing achieve its purpose; whether you need to inform, educate, persuade, or motivate, you'll become better-equipped to develop a broad range of communications and literature for investor consumption. Examples from real-world financial institutions illustrate expert execution, while explanations and advice targeted specifically toward investor relations give you the help you need quickly. From white papers and investment commentary to RFPs, product literature, and beyond, this book is the financial writer's "bible" that you should keep within arm's reach. Investment writing is one of the primary influences on investors' attitudes. It educates, informs decisions, shapes opinions, and drives behavior—so shouldn't it be expertly-crafted to achieve its intended goal? This book explains the "tricks of the trade" to help you get your message across. Understand the principles of effective investor communication Master the conventions of informative and persuasive writing Examine well-written sample documents from real-world institutions Improve research papers, presentations, investor letters, marketing literature, and more Virtually all firms with investors as clients need to communicate to them regularly, but few financial professionals receive formal training in investor communications. When investors' opinions, attitudes, and actions determine the health of your company, it is vitally important that these communications not be left to chance. The Investment Writing Handbook provides essential guidance and clear explanations to help you transform your communication strategy, execution, and results.

Investment advisors. --- Investment advisors --- Business communication. --- Finance --- Marketing. --- Authorship.